{"product_id":"development-of-effective-communication-strategy-von-aleksandr-goltsman","title":"DEVELOPMENT OF EFFECTIVE COMMUNICATION STRATEGY","description":"\u003cp\u003eThis master thesis has been developed to help  NGO \"Swedish Society of Hand  Weaving\"(\"Riksföreningen För Handvävning\"), to  promote the hand weaving tradition among the younger  segments. The work consisted of developing a  communication strategy that fit the organisation  resources and at the same time effectively promote  hand weaving among the target group.   The author of this paper approached by the  organisation concerning the high average age of its  members, of which most are above 50 years of age. It  is feared that the ancient tradition of hand weaving  will fade out with its members. The organisation has  requested assistance in devising a new or revised  market strategy, aiming at expanding and increasing  the current base of members and especially  attracting young members with ages between 17 and 35  years.   The author tries to demonstrate how at the  contemporary stage of evolution of social marketing  the publicly significant information regarding a  chosen company may be represented in the framework  of a strictly formulated efficient communication  system with a target audience.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838373836\"\u003e\u003ch3\u003eNGO Riksföreningen För Handvävning\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838373836","offer_id":39499094065245,"sku":"9783838373836","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/502eeb9f-1fcc-4021-a7c0-ca1889460f8f.jpg?v=1757656310","url":"https:\/\/shop.autorenwelt.de\/products\/development-of-effective-communication-strategy-von-aleksandr-goltsman","provider":"Autorenwelt Shop","version":"1.0","type":"link"}