{"product_id":"development-of-branded-fashion-from-latvia-von-lasma-simsone","title":"Development of Branded Fashion from Latvia","description":"\u003cp\u003eRiga fashion shows used to be among the most  important in the whole Soviet Union; however, after  regain of independence dramatic economical changes  and sudden influx of foreign fashion affected the  industry heavily in Latvia. There are only few brand  names left, and new ones are struggling to get  attention of media and public. Well equipped  factories export all the production, often without  their brand; and local fashion designers are  reluctant to mass produce their designs. This book  investigates the fashion industry in Latvia and its  potential for development with emphasis on branded  products, considering designers'' and mass producers''  relations with retail channels, media and customers.  By using the SWOT analysis tool and examples of  world''s practice these findings are evaluated, and  best development strategies are suggested. The  analysis are valuable not only to representatives of  Latvia and other post-Soviet countries but also to  professionals in Fashion Business and Promotion  fields who are considering working in the region or  have interest to learn more about Soviet fashion  history and transitional challenges.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844331103\"\u003e\u003ch3\u003eSearch for Strategies\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844331103","offer_id":39470105919581,"sku":"9783844331103","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/23c1236e-6bee-4984-b6a6-d8700753cc94.jpg?v=1757828144","url":"https:\/\/shop.autorenwelt.de\/products\/development-of-branded-fashion-from-latvia-von-lasma-simsone","provider":"Autorenwelt Shop","version":"1.0","type":"link"}