{"product_id":"detskoe-ozhirenie-kak-problema-makromarketinga-von-rebeka-karracconi","title":"Detskoe ozhirenie kak problema makromarketinga","description":"\u003cp\u003eIssledowanie izuchalo detskoe ozhirenie kak problemu w ramkah makromarketinga s cel'ü wyqwleniq faktorow, sposobstwuüschih ego rostu, i togo, kak äti faktory konfiguriruütsq mezhdu roditelqmi i det'mi, chtoby ponqt' powedencheskie wliqniq ätogo kontexta, wospriimchiwye k wmeshatel'stwam social'nogo marketinga dlq izmeneniq wrednyh modelej powedeniq. V celom sem'q, w roli kotoroj wystupaüt roditeli, qwlqetsq dominiruüschim faktorom w rasprostranenii izbytochnogo wesa. Odnako na ätih sub#ektow, roditelej i detej, okazywaüt sil'noe wliqnie uslowiq zhizni rebenka (mikro) i wneshnqq i social'naq sreda (makro). Pri ätom, ishodq iz togo, chto issledowanie sistemno i sistemno demonstriruet konfiguraciü powedencheskih faktorow, wliqüschih na detskoe ozhirenie, predlagaetsq ispol'zowat' znaniq social'nogo marketinga wmeste s informaciej o real'nom scenarii razwitiq detskogo ozhireniq w Brazilii dlq razrabotki äffektiwnoj i daleko iduschej gosudarstwennoj politiki. Mozhno nadeqt'sq, chto wzaimoswqz' mezhdu faktorami i opredelenie ih konfiguracii w zhizni obsleduemyh posluzhit prawitel'stwennym i social'nym stimulom dlq izmeneniq powedeniq.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786206373728\"\u003e\u003ch3\u003eFaktory wliqniq i wklad social'nogo marketinga\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786206373728","offer_id":47011673964869,"sku":"9786206373728","price":35.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/782fdc6a-5b5c-42c9-962a-d6cd158e496b.png?v=1758695394","url":"https:\/\/shop.autorenwelt.de\/products\/detskoe-ozhirenie-kak-problema-makromarketinga-von-rebeka-karracconi","provider":"Autorenwelt Shop","version":"1.0","type":"link"}