{"product_id":"determinants-of-effectiveness-for-krishi-jivan-farm-magazine-von-savaliya-v-j-und-popat-m-n","title":"Determinants of Effectiveness for Krishi Jivan Farm Magazine","description":"\u003cp\u003eThe investigation was conducted taking 180 farm  magazine readers as respondents. They were  contacted personally to collect data. It was  observed that there was positive and highly  significant relationship between effectiveness of  farm magazine and different components viz.,  illustration and design of cover page, column  arrangements, arrangement of titles and sub-titles  as well as size, relevancy, profitability,  orientation, accuracy, practicability, adequacy,  understandability and attractiveness of messages.  It was found that the twenty five components  contributed 80.50 per cent of variation in the  effectiveness of farm magazine. The most useful  topics as perceived by the readers were; success  stories of farmers, improved varieties,  agricultural extension and Government schemes. The  important suggestions offered by the readers to  make the farm magazine more effective were; good  quality of paper should be used in magazine and  inclusion of more illustrations and photographs, as  well as publication of information about content  for next issues.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843388337\"\u003e\u003ch3\u003eDeterminants of effectiveness for krishi jivan farm magazine among farmers of Gujarat (India)\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843388337","offer_id":39470003617885,"sku":"9783843388337","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/ea7ab46e-7bc3-4a53-b226-14bac01f2efe.jpg?v=1759120950","url":"https:\/\/shop.autorenwelt.de\/products\/determinants-of-effectiveness-for-krishi-jivan-farm-magazine-von-savaliya-v-j-und-popat-m-n","provider":"Autorenwelt Shop","version":"1.0","type":"link"}