{"product_id":"designing-text-and-visualizations-in-multimedia-learning-von-florian-schmidt-weigand","title":"Designing Text and Visualizations in Multimedia Learning","description":"\u003cp\u003eRevision with unchanged content. \"Present words as spoken text rather than printed text\" is a common recommendation  for designing multimedia instructions. The book takes a closer  look at this recommendation by raising two questions: (1) How do learners  distribute their visual attention during multimedia learning? And (2) which  design features moderate effects of text presentation on perception and  comprehension? The results of five empirical studies suggest that spoken text  is only preferable under particular constraints. The learners' viewing behavior  ¿ observed via eye tracking ¿ revealed a general preference for printed text  that is distracted by particular design features. Once learners are relieved  from time constrained presentation or from following motion in a dynamic  visualization, the need to split visual attention between printed text and  visualizations loses much of its impact. Understanding the demands of a  learning material on the learner's perception and accounting for individual  reading behavior by implementing user interaction appears promising to  advance the design of multimedia instructions in a learner-supporting  fashion.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639420623\"\u003e\u003ch3\u003eHow to Overcome Split Attention Effects?\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783639420623","offer_id":39489873772637,"sku":"9783639420623","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/b9eb516b-571b-4183-9a13-80f86e3193dd.jpg?v=1765002506","url":"https:\/\/shop.autorenwelt.de\/products\/designing-text-and-visualizations-in-multimedia-learning-von-florian-schmidt-weigand","provider":"Autorenwelt Shop","version":"1.0","type":"link"}