{"product_id":"designing-convenient-retail-centres-von-vaughan-reimers","title":"Designing convenient retail centres","description":"\u003cp\u003eThe modern consumer seeks to maximise the value they  receive from all their marketing exchanges. A retail  centre can provide value by increasing the benefits  it provides and\/or by minimising the costs consumers  face when visiting it. Current academic interest  is typically focused on just the one side of this  equation - the hedonic benefits of shopping.   In contrast, the other side of the value equation -  convenience - has been largely ignored, presumably  because the few studies that have included it found  it to be of relatively less importance. Given that  we live in an era of convenience, such findings  should be treated with a degree of scepticism.   This study empirically develops and tests an  alternative definition of convenience to that used  by previous studies. Armed with this new definition,  the study examines the influence of convenience over  consumers choice between shopping malls and shopping  strips. Convenience is shown to have a significant  influence in determing where we choose to shop.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838357096\"\u003e\u003ch3\u003eWhat it entails and why it''s important\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838357096","offer_id":39499090853981,"sku":"9783838357096","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/7692b88c-6731-41d7-9380-f0e1f55c10d9.jpg?v=1757654747","url":"https:\/\/shop.autorenwelt.de\/products\/designing-convenient-retail-centres-von-vaughan-reimers","provider":"Autorenwelt Shop","version":"1.0","type":"link"}