{"product_id":"designing-brand-identity-von-alina-wheeler-und-rob-meyerson","title":"Designing Brand Identity","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you're managing a rebrand or educating your staff or students about brand fundamentals, \u003ci\u003eDesigning Brand Identity\u003c\/i\u003e is the quintessential resource. The sixth edition has been updated throughout to address the challenges faced by branding professionals today. From research to brand strategy, design execution to launch and governance, \u003ci\u003eDesigning Brand Identity\u003c\/i\u003e is a compendium of tools and best practices that demystifies, inspires, and provides a road map to creating sustainable and successful brands.\u003c\/p\u003e \u003cp\u003e3 sections: brand fundamentals, process basics, and case studies\u003cbr\u003e100+ branding subjects, from culture and social media to positioning and guidelines\u003cbr\u003e50+ all-new case studies that describe goals, process, strategy, solutions, and results\u003cbr\u003eNew content on AI, VR, social justice, iconography, and evidence-based marketing\u003cbr\u003e800+ images, diagrams, and examples of brand touchpoints\u003cbr\u003e400+ quotes from branding experts, executives, and design gurus\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDesigning Brand Identity\u003c\/i\u003e is the best book on the what, how, and why of identity design (it is a bible) and the book gets better and broader with each update. The 6th edition is indispensable for all identity designers, strategists, and clients.\u003c\/p\u003e \u003cp\u003ePaula Scher\u003cbr\u003ePartner\u003cbr\u003ePentagram\u003c\/p\u003e \u003cp\u003eIf you read one book on branding this year, make it \u003ci\u003eDesigning Brand Identity.\u003c\/i\u003e The 6th edition features everything you need to know to build a killer brand identity--all done in a hands-on, practical manner.\u003c\/p\u003e \u003cp\u003eAna Andjelic\u003cbr\u003eChief Brand Officer, Esprit\u003cbr\u003eAuthor, \u003ci\u003eThe Business of Aspiration\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDesigning Brand Identity\u003c\/i\u003e is the book that first taught me how to build brands. For over a decade, it's been my blueprint for using design to impact people, culture, and business.\u003c\/p\u003e \u003cp\u003eAlex Center\u003cbr\u003eFounder\/Creative Director\u003cbr\u003eCENTER\u003c\/p\u003e \u003cp\u003eBranding, demystified. Bursting with pragmatic insights you won't find anywhere else and all new case studies from around the world, this book is an essential guide for anyone building a brand today.\u003c\/p\u003e \u003cp\u003eSunny Bonnell\u003cbr\u003eCofounder + CEO\u003cbr\u003eMotto\u003csup\u003e(R)\u003c\/sup\u003e\u003c\/p\u003e \u003cp\u003eWant to understand what branding really is--and how it's done? Get your hands on Alina Wheeler and Rob Meyerson's \u003ci\u003eDesigning Brand Identity.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChris Do\u003cbr\u003eFounder + CEO\u003cbr\u003eThe Futur\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDesigning Brand Identity\u003c\/i\u003e stands as a testament to Alina Wheeler's legacy of creating resources that shape creative thinking and strategic branding. The Chobani Creative Team is humbled to be included in these pages.\u003c\/p\u003e \u003cp\u003eMay Aboubakr\u003cbr\u003eVice President, Creative + Marketing Operations\u003cbr\u003eChobani\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781119984818\"\u003e\u003ch3\u003eA Comprehensive Guide to the World of Brands and Branding\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9781119984818","offer_id":47461307384133,"sku":"9781119984818","price":52.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/5f3e086a-e3e6-4c68-ab70-aac7160eb76b.jpg?v=1781755535","url":"https:\/\/shop.autorenwelt.de\/products\/designing-brand-identity-von-alina-wheeler-und-rob-meyerson","provider":"Autorenwelt Shop","version":"1.0","type":"link"}