{"product_id":"designing-and-implementing-a-strategic-management-concept-in-an-high-tech-sme-swot-analysis-and-balanced-scorecard-von-anonym","title":"Designing and Implementing a Strategic Management Concept in an High-Tech SME","description":"\u003cp\u003eBachelor Thesis from the year 2019 in the subject Engineering - Industrial Engineering and Management, grade: 1,7, Karlsruhe Institute of Technology (KIT), language: English, abstract: Although extant literature on small and medium-sized enterprises (SMEs) suggests that strategic management positively affects organizational outcomes, evidence supporting this suggestion is limited to a few qualitative case studies. As many SMEs struggle with limited access to resources and with it no opportuni-ty to enact a large and complex strategic management concept. This thesis develops a strategic management concept that considers these limitations. Drawing on resource- related arguments this study presents a frame-work for how a strategic management concept can be designed and implemented at a high-tech SME.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMethods: A single case study at a German technology company was applied, in which the strategy was formu-lated with the strengths-, weaknesses-, opportunities- and threats- (SWOT) analysis and further, the strategy was employed with the Balanced Scorecard. Therefore, an expert interview with the chief execution officer (CEO) was conducted, and a team out of high-level employees of the enterprise was assembled to discuss the steps of the developing processes. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eResults: As it was possible to design and implement a framework that includes strategy -formulation and -implementation with limited resources of the case company, this study extends the literature by providing a reference case for other companies, especially SMEs. Furthermore, the paper provides evidence how the SWOT analysis and BSC theories can be applicated in a practical case.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783346105813\"\u003e\u003ch3\u003eSWOT Analysis and Balanced Scorecard\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783346105813","offer_id":39430530334813,"sku":"9783346105813","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/72c94802-f31a-43c8-a9ce-13f62c94d33d.jpg?v=1776832500","url":"https:\/\/shop.autorenwelt.de\/products\/designing-and-implementing-a-strategic-management-concept-in-an-high-tech-sme-swot-analysis-and-balanced-scorecard-von-anonym","provider":"Autorenwelt Shop","version":"1.0","type":"link"}