{"product_id":"defending-your-brand-von-t-calkins","title":"Defending Your Brand","description":"Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781137278753\"\u003e\u003ch3\u003eHow Smart Companies use Defensive Strategy to Deal with Competitive Attacks\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781137278753","offer_id":39414753427549,"sku":"9781137278753","price":69.54,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9424d60a-aa6a-4af6-a7cf-701a7db99568.jpg?v=1775190185","url":"https:\/\/shop.autorenwelt.de\/products\/defending-your-brand-von-t-calkins","provider":"Autorenwelt Shop","version":"1.0","type":"link"}