{"product_id":"decoding-logos-von-undefined","title":"Decoding Logos","description":"This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9788419220004\"\u003e\u003ch3\u003eFrom Logo Design to Branding\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9788419220004","offer_id":40116032995421,"sku":"9788419220004","price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/75f21c80-2cbd-43ba-a052-c954689fd6d4.jpg?v=1775278617","url":"https:\/\/shop.autorenwelt.de\/products\/decoding-logos-von-undefined","provider":"Autorenwelt Shop","version":"1.0","type":"link"}