{"product_id":"decision-making-process-of-start-ups-during-their-incubator-choice-in-switzerland-von-isabelle-habegger","title":"Decision-making process of start-ups during their incubator choice in Switzerland","description":"\u003cp\u003eMaster's Thesis from the year 2015 in the subject Business economics - Company formation, Business Plans, grade: A, Novancia Business School Paris, language: English, abstract: This following report investigates the decision-making process of Swiss start-ups during their selection of an incubator in Zurich. It explores the ways start-ups decide on an incubator, which allows introducing a model for this matter. Thus, this study is motivated by the following research question: ¿What is the decision-making process of start-ups when selecting an incubator in Switzerland¿? Previous literature failed to address the combination of incubation, start-ups and decision-making. Existing literature has focused predominantly on incubators¿ performance, success factors of start-ups and decision-making reasons for creating a new venture. In other words, the gap in the literature is that primary research regarding incubator selection by start-ups has not been conducted. Hence, the aim of this research is to fill this gap by identifying the trigger for a start-up¿s incubator search, the information channels it uses and the criteria for decision-making, which makes it possible to develop a framework for future start-ups, and existing as well as future incubators. The outcomes were based on semi-structured interviews with 10 start-ups in Zurich. Results showed that the trigger for incubator search is office space. Furthermore, the decision-making distinguishes itself between experienced and inexperienced entrepreneurs. Experienced mostly use search engines such as Google whereas inexperienced entrepreneurs obtain information through their close social circles. Criteria for decision-making for experienced entrepreneurs are tangible services such as infrastructure and location whereas for inexperienced entrepreneurs intangible services such as networking and coaching are valuable. The findings allow introducing a model that is useful for both existing and future incubators with suggestions to service offerings and future start-ups, providing suggestions about the decision-making process.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668057050\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668057050","offer_id":39441069899869,"sku":"9783668057050","price":52.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/69dec2eb-b0c7-4b54-9592-16c0825915a5.jpg?v=1778218291","url":"https:\/\/shop.autorenwelt.de\/products\/decision-making-process-of-start-ups-during-their-incubator-choice-in-switzerland-von-isabelle-habegger","provider":"Autorenwelt Shop","version":"1.0","type":"link"}