{"product_id":"data-driven-customer-advantage-von-lars-willrich","title":"Data-Driven Customer Advantage","description":"\n                                \n                \u003cp\u003eCustomer expectations are rising—and so is the complexity of meeting them. Organizations that master customer data, Generative AI (GenAI), and AI Agents will dominate the future of customer experience. This book is your practical guide to making that happen.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eIn a marketplace defined by rapid change and rising expectations, the ability to understand customers deeply—and deliver personalized experiences at exactly the right moment—has become the ultimate competitive advantage. Yet most organizations face a growing challenge: customers generate massive amounts of data across channels and interactions, but much of it remains trapped in silos, fragmented, and unused. Without unified and analyzed data, true customer understanding is impossible.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eThis book offers a clear and practical roadmap for turning complexity into strategic value. You’ll learn how to consolidate and activate enterprise data, build a modern Customer Data Platform (CDP), and apply strong data governance to unlock real-time personalization. Discover how GenAI accelerates insight from every interaction—voice, text, emotion, and context—while AI Agents automate engagement and orchestrate data flows across channels. Packed with actionable frameworks and proven strategies, this book bridges the gap between vision and execution.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cstrong\u003eWhat You Will Learn\u003c\/strong\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \n                \u003cul\u003e\n                                        \n                    \n                    \u003cli\u003eBuild a modern Customer Data Platform (CDP)\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eApply data governance and GenAI for advanced customer insight\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eDeploy AI Agents for real-time personalization at scale\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eOvercome data silos and connect strategy to implementation\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eEvaluate technology architectures for intelligent customer engagement\u003c\/li\u003e\n                                        \n                    \n                    \u003cli\u003eDefine a roadmap for data-driven growth and competitive advantage\u003c\/li\u003e\n                                        \n                \n                \u003c\/ul\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cstrong\u003eWho This Book Is For\u003c\/strong\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \n                \u003cp\u003eChief Data Officers, Analytics Leaders, Enterprise Architects, and digital transformation professionals who want to unify customer data and apply Generative AI and AI Agents for real-time personalization and measurable growth.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9798868834363\"\u003e\u003ch3\u003eUnifying Data, GenAI, and AI Agents for Real-Time Personalization\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9798868834363","offer_id":59308317376837,"sku":"9798868834363","price":58.84,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/noimage.png?v=1613155958","url":"https:\/\/shop.autorenwelt.de\/products\/data-driven-customer-advantage-von-lars-willrich","provider":"Autorenwelt Shop","version":"1.0","type":"link"}