{"product_id":"daimler-chrysler-merger-case-rationale-of-a-failure-von-nicolas-martelin","title":"Daimler-Chrysler Merger Case","description":"\u003cp\u003eResearch Paper (undergraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: A-, International School of Management Dortmund , language: English, abstract: Back in 1998, Daimler-Benz, the German manufacturer of luxury automobiles, had only captured less than one percent of the American market (Daimler-Benz AG, Standard \u0026amp; Poor¿s Stock Reports. New York: Standard \u0026amp; Poor¿s, Inc., July 21, 1997). Meanwhile, the American Chrysler Corporation was willing to extend its international reach, especially in Europe. \u003c\/p\u003e\u003cp\u003eGiven the circumstances, both companies came to the conclusion that a merger would make sense. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOn May 7th, 1998, the merger was öcially announced as the largest trans-Atlantic merger ever.  \u003c\/p\u003e\u003cp\u003eHowever, this buyout - which could have led to the creation of the greatest car manufacturer in the world - had failed in less that ten years. On May 14, 2007, the DaimlerChrysler company was already a thing of the past. Almost two years after the sale of Chrysler, a question remains: \u003c\/p\u003e\u003cp\u003eWhy the merger failed? If we compare a merger to a marriage, we would say that they married the wrong persons. But how managers and executives from the two companies has gotten it so wrong?\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783640411832\"\u003e\u003ch3\u003eRationale of a failure\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783640411832","offer_id":39425618083933,"sku":"9783640411832","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9833c684-0629-4a0a-90ae-ebde5065ae8f.jpg?v=1777612117","url":"https:\/\/shop.autorenwelt.de\/products\/daimler-chrysler-merger-case-rationale-of-a-failure-von-nicolas-martelin","provider":"Autorenwelt Shop","version":"1.0","type":"link"}