{"product_id":"customer-value-delivery-in-b2b-virtual-network-organisations-von-henry-w-l-ho","title":"CUSTOMER VALUE DELIVERY IN B2B VIRTUAL NETWORK ORGANISATIONS","description":"\u003cp\u003eProviding superior customer value is crucial to many  business organisations. This book is intended to  benefit both the marketer and researcher in  identifying how a Web-based virtual network  organisation (VNO) can successfully create and  deliver superior customer value to client  organisations in real-time.  This research is a step toward bringing out some of  the sources and contents of how superior customer  value can be modelled through a real-time customer- focused, customer-oriented and market-oriented  virtual network to serve the rapidly changing B2B  marketing environment. Using the research framework  as guidance, managers are able to serve their  business customers in more efficient and cost  effective ways in real-time.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838378121\"\u003e\u003ch3\u003eAN INTELLIGENT-AGENT SYSTEMS APPROACH\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838378121","offer_id":39499049271389,"sku":"9783838378121","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6d4fc17f-f92b-4e8a-8358-ca8c9eb35caf.jpg?v=1759294630","url":"https:\/\/shop.autorenwelt.de\/products\/customer-value-delivery-in-b2b-virtual-network-organisations-von-henry-w-l-ho","provider":"Autorenwelt Shop","version":"1.0","type":"link"}