{"product_id":"customer-value-centered-management-von-andreas-kramer-thomas-burgartz-und-christina-muzzu","title":"Customer Value-centered Management","description":"\n                                \n                \u003cp\u003eThis book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated \"value-to-value segmentation\" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783031904967\"\u003e\u003ch3\u003eUnderstanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783031904967","offer_id":55199245697349,"sku":"9783031904967","price":85.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c0a854ea-456f-4e81-8e12-84e5fb4e435d.jpg?v=1775191123","url":"https:\/\/shop.autorenwelt.de\/products\/customer-value-centered-management-von-andreas-kramer-thomas-burgartz-und-christina-muzzu","provider":"Autorenwelt Shop","version":"1.0","type":"link"}