{"product_id":"customer-supplier-relationships-in-b2b-an-interaction-perspective-on-actors-in-business-networks-von-antonella-la-rocca","title":"Customer-Supplier Relationships in B2B","description":"\n                \u003cp\u003eThis book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research – studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology – the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships.\u003c\/p\u003e\n                \u003cp\u003eBased on a review of prior research and an original empirical study, the author argues that the presence of continuous close relationships between the customer and supplier organisations bestows features of a business network on B2B markets, with distinct interdependencies and ubiquitous interactions. Exploring buyer-seller interactions, the author contends that actors’ mutually perceived identities – continuously emergent and relationship-specific – are the main factor in the development of business relationships and discusses the implications for management practice and research.\u003c\/p\u003e\n                \u003cp\u003e\u003c\/p\u003e\n                \u003cp\u003e\u003c\/p\u003e\n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783030409920\"\u003e\u003ch3\u003eAn Interaction Perspective on Actors in Business Networks\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783030409951\"\u003e\u003ch3\u003eAn Interaction Perspective on Actors in Business Networks\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Hardcover - 9783030409920","offer_id":32126954602589,"sku":"9783030409920","price":106.99,"currency_code":"EUR","in_stock":true},{"title":"Softcover - 9783030409951","offer_id":39419056357469,"sku":"9783030409951","price":106.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/cecbd31a-5070-4a37-b619-88928d527fa8.jpg?v=1775190923","url":"https:\/\/shop.autorenwelt.de\/products\/customer-supplier-relationships-in-b2b-an-interaction-perspective-on-actors-in-business-networks-von-antonella-la-rocca","provider":"Autorenwelt Shop","version":"1.0","type":"link"}