Customer Satisfaction in Commercial Baking Sector: Comparative Study of Government and Private Banks in Ethiopia

Customer Satisfaction in Commercial Baking Sector: Comparative Study of Government and Private Banks in Ethiopia

von Alemayehu Fanta
Taschenbuch - 9783659233319
49,00 €
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Beschreibung

This book is an important initial step in highlighting the significance of customer satisfaction in Ethiopian banking industry. The Book enables the banking marketers to measure their customers' satisfaction, competitiveness and helps to formulate more effective marketing strategy. It is hoped to contribute to the existing literature on customer satisfaction in banking industry. It also encourages others to do more research on customer satisfaction in banking sector. Thus, this book will be a potential resource for academicians, learners, practitioners as well as researchers in areas of banking.

Details

Verlag LAP Lambert Academic Publishing
Ersterscheinung September 2012
Maße 220 mm x 150 mm x 6 mm
Gewicht 177 Gramm
Format Taschenbuch
ISBN-13 9783659233319
Auflage Nicht bekannt
Seiten 108

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