{"product_id":"customer-relationship-management-in-banking-sector-von-nils-merkel","title":"Customer Relationship Management in Banking Sector","description":"\u003cp\u003eSeminar paper from the year 2005 in the subject Business economics - Customer Relationship Management, CRM, grade: 1,3, Dongbei University of Finance and Economics (Dalian\/China), course: Sales Management, language: English, abstract: According to the changing of the general conditions the German banks are forced to break new ground in order to assert their position: The market became much more lucent for customer because of new media.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe consequences are an increasing pressure of competition and demanding cus-tomer. Therefore a binding and long-term customer relationship seems to be neces-sary for many banks to react to the changed conditions and to guarantee the continu-ity. A majority of German credit institutions tried to implement concepts of Customer Relationship Management (CRM). In some cases the afford - to turn the customer re-lationship into the road to success - were unsatisfying and unsuccessful.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this paper I want to show, how CRM works, how CRM can be implemented in banks and what problems can result from the implementation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn the first chapter I describe the current situation of German banks. After a brief overview about CRM in general we analyze the previous attempts of CRM implemen-tation. Two examples - Dresdner Bank and Deutsche Leasing, a member of the \"Sparkassen - Finanzgruppe\" - follow. At the end I identify the problems of the im-plementation of CRM at the banks.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783640522453\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783640522453","offer_id":39441351409757,"sku":"9783640522453","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/1dbf1428-29f7-4713-9d60-6b318d58f4cc.jpg?v=1777612927","url":"https:\/\/shop.autorenwelt.de\/products\/customer-relationship-management-in-banking-sector-von-nils-merkel","provider":"Autorenwelt Shop","version":"1.0","type":"link"}