Customer Perception and Buying Behavior w.r.t. In-Flight Shopping

Customer Perception and Buying Behavior w.r.t. In-Flight Shopping

von Gunjn Singh, Mukta Srivastava, Syed Azher Ali
Taschenbuch - 9783659348471
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Beschreibung

Though retailing in flights is a common business practice in west, but in India it is new for both vendors and customers. In this article, an effort has been made to study the customers' perception and buying behavior with reference to in-flight shopping experience in Pune. Multiple Regression, Independent Sample t-test, One-way ANOVA and Chi-square test have been applied for analyzing the data. Statistical computations are done through IBM SPSS statistical package. In the light of the article, the in-flight shopping service providers may get to know the factors that play prominent role in making the on-board shopping experience unforgettable.

Details

Verlag LAP Lambert Academic Publishing
Ersterscheinung Februar 2013
Maße 220 mm x 150 mm x 4 mm
Gewicht 112 Gramm
Format Taschenbuch
ISBN-13 9783659348471
Auflage Nicht bekannt
Seiten 64

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