{"product_id":"customer-loyalty-in-mobile-telecom-sector-of-pakistan-von-masood-ahmed","title":"Customer Loyalty In Mobile Telecom Sector Of Pakistan","description":"\u003cp\u003eIn today''s business world customers have much more  choices and alternatives as they had in past, this  exposes the fact that if a customer is not happy or  satisfied with a service, product or brand he has  plenty of preferences, substitutes and replacements  to source it elsewhere. The book in your hand  explores all the dimensions of customer loyalty in  telecom sector of Pakistan and discusses all its  major players. Mobilink Pakistan being first GSM  service provider of mobile telecom business  in Pakistan since 1994 and offering a wide range of  products and services to its 30 million  customers.Company is operating with two brand names  Mobilink¿Jazz¿ for pre-paid customers and Mobilink  ¿Indigöfor its post paid or monthly line rental  customers.This book evaluate all the possible factors  that affect customer loyalty of all major players in  the telecom industry including, mobilink, Ufone, telenor, warid and Zong. Mobilink enjoyed itsmonopoly  from 1994-2001, with the arrival of Ufone  monopoly turns to competition and all the big giants  are trying to win in today,s business antagonism. In  this book all market players are discussed in detail  with their portfolios.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843374897\"\u003e\u003ch3\u003eA Case Of Mobilink\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843374897","offer_id":39497103736925,"sku":"9783843374897","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/7eda4c3a-2328-420e-b143-3c3d6e679597.jpg?v=1758948756","url":"https:\/\/shop.autorenwelt.de\/products\/customer-loyalty-in-mobile-telecom-sector-of-pakistan-von-masood-ahmed","provider":"Autorenwelt Shop","version":"1.0","type":"link"}