{"product_id":"customer-loyalty-in-fast-food-industry-von-ashish-singh","title":"Customer Loyalty in Fast Food Industry","description":"\u003cp\u003eWith ever increasing competition it has become important for the  companies to hold on to their customers. Today, the customers have  wide range of option and they are easily available too. The nature of  the customer is difficult to predict and hence it is of significant  importance that the companies strive hard to maintain customer  loyalty. Traditionally customer loyalty was expected out of the  product and service offered by the company. But now the horizon of  it has expanded. They had start working from within company to the  outside world. In order to increase customer loyalty it is important  that cross-functional efforts are established. It starts from  developing relationship with the customers and then extracting  information with the help of information technology and segregating  them in order to provide customized product and service for the  individuals. This research study primarily focuses on these key  elements such as relationship management, use of information  technology, customer loyalty programs, product and service quality,  staff loyalty, and customer perceived value, which are needed to  increase customer loyalty.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838384733\"\u003e\u003ch3\u003eBuilding and Nourishing the Customer Loyalty\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838384733","offer_id":39498909941853,"sku":"9783838384733","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/270d9c41-8664-437b-ab38-87e8e56bccd8.jpg?v=1775887450","url":"https:\/\/shop.autorenwelt.de\/products\/customer-loyalty-in-fast-food-industry-von-ashish-singh","provider":"Autorenwelt Shop","version":"1.0","type":"link"}