{"product_id":"customer-loyalty-in-banking-and-financial-institutions-von-nkora-nkoranigwa","title":"Customer Loyalty in Banking and Financial Institutions","description":"\u003cp\u003eThe financial service sector is one of the sectors  that have dramatically changed in the past years.  The result of these changes has be a creation of a  market place characterized by intense competition,  little growth in primary demand and increased  deregulation. Some authors explain this by stressing  that as the result of this competition banks have  attempted to set different strategies to retain  their  customers. To achieve this strategy of increasing  customer loyalty, innovative products have been  introduced by most banks, including those in  Belgium.This book provides a framework that can help  decision maker to design their product in order to  meet their customer expectation. The framework  developed in this book is actually based on the  quantitative data obtained through a survey of  customers of different banks in Belgium. Although  the factors described in this book might be relevant  for the Belgium case, one can still apply them in  any banking environment. Some other interesting  features that this book tries to highlight are the  fact that social factors can play a role in building  customer loyalty. .\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838347325\"\u003e\u003ch3\u003eDeterminants in the Belgian Banking Sector\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838347325","offer_id":39469174947933,"sku":"9783838347325","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/0a3c1a57-56ba-4bcf-9d17-a3820a281217.jpg?v=1758875501","url":"https:\/\/shop.autorenwelt.de\/products\/customer-loyalty-in-banking-and-financial-institutions-von-nkora-nkoranigwa","provider":"Autorenwelt Shop","version":"1.0","type":"link"}