{"product_id":"customer-intelligence-hrsg-von-emanuel-bayer-und-manuel-marini","title":"Customer Intelligence","description":"\n                                \n                \u003cp\u003eThis book shows how companies can systematically transform customer data into measurable value – with practical frameworks, use cases, and tools. Whether it’s Golden Record, Customer Data Platform, or AI-powered personalization: contributions from experts in practice and academia provide concrete solutions for data-driven marketing, sales, service, and compliance. The key insight: only the interplay of data-based analysis, human empathy, and clearly structured processes creates sustainable customer loyalty and economic success. Therefore, strategic and organizational prerequisites are also brought into focus.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eThe edited volume is aimed at professionals and executives in marketing and sales, as well as lecturers, researchers, and students who want to design future-oriented business models using customer data. It invites readers to question existing processes and discover new potential.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\"It is rare for practitioners to share their knowledge so openly and systematically. This book does exactly that: experienced entrepreneurs, executives, and data scientists share their expertise. I want to encourage readers to use the insights of this book as a compass – in a world flooded with data yet longing for clear orientation. The strategies and use cases discussed here will inspire you to see Customer Intelligence not as a technical obligation but as a central element of your corporate philosophy. Ultimately, it is not the amount of data that determines business success, but how intelligently it is used.\"\u003c\/p\u003e\n                                \n                \n                \u003cp\u003e(Prof. Dr. Dr. h.c. mult. Hermann Simon, Simon-Kucher \u0026amp; Partners)\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658511081\"\u003e\u003ch3\u003eStrategies and Use Cases for Leveraging Customer Data\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783658511081","offer_id":58986001137989,"sku":"9783658511081","price":160.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/73461_965da3d5-17a1-4da8-8292-5c5ad9c4f43f.jpg?v=1787718390","url":"https:\/\/shop.autorenwelt.de\/products\/customer-intelligence-hrsg-von-emanuel-bayer-und-manuel-marini","provider":"Autorenwelt Shop","version":"1.0","type":"link"}