{"product_id":"customer-experience-as-a-strategic-differentiator-von-adri-drotskie","title":"Customer Experience as a strategic differentiator","description":"\u003cp\u003eServices and retail organisations are searching for  the sustainable strategic differentiator in their  industries. Research has shown that focusing on the  total customer experience can lead to this  differentiation and competitor advantage.  Organisations need to understand their customers,  what their deep needs and wants are, how to measure  the total customer experience and what the  expectations of customer are.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844396560\"\u003e\u003ch3\u003eResearch in the retail banking industry\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844396560","offer_id":39497032892509,"sku":"9783844396560","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/7c0f00ec-da00-49a3-9fd5-218742b01ccd.jpg?v=1757911846","url":"https:\/\/shop.autorenwelt.de\/products\/customer-experience-as-a-strategic-differentiator-von-adri-drotskie","provider":"Autorenwelt Shop","version":"1.0","type":"link"}