{"product_id":"customer-dominant-logic-von-manfred-bruhn-maxim-saleschus-und-karsten-hadwich-1","title":"Customer-Dominant Logic","description":"\n                                \n                \u003cp\u003eThis book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eBased on the principles of Customer-Dominant Logic, the authors present their own and new systematic management approach. They introduce \"Customer-Dominant Management,\" detailing all necessary phases of a management process. Customer-Dominant Management aims to realize both customer and company goals through the establishment of a partnership with value-creating offerings in the customer ecosystem.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658453510\"\u003e\u003ch3\u003eCustomer-Dominant Management as a New Target in Relationship Marketing\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658453541\"\u003e\u003ch3\u003eCustomer-Dominant Management as a New Target in Relationship Marketing\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783658453510","offer_id":53747977552197,"sku":"9783658453510","price":106.99,"currency_code":"EUR","in_stock":true},{"title":"Softcover - 9783658453541","offer_id":57274558316869,"sku":"9783658453541","price":74.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c57904ae-1978-4ad5-af57-fedf6f1cc19a.jpg?v=1772690080","url":"https:\/\/shop.autorenwelt.de\/products\/customer-dominant-logic-von-manfred-bruhn-maxim-saleschus-und-karsten-hadwich-1","provider":"Autorenwelt Shop","version":"1.0","type":"link"}