{"product_id":"customer-citizenship-behaviour-antecedents-and-consequences-how-to-elicit-and-sustain-customers-extra-role-behaviours-von-brown-walter-ateke","title":"Customer Citizenship Behaviour: Antecedents and Consequences","description":"\u003cp\u003eThis book explores the concept of customer citizenship behaviour. The book identified and defined constructs and concepts that are essential to business wellness in todays business-scape. It also identified key antecedents to customer citizenship behaviour and key benefits that firms stand to enjoy when they elicit citizenship behaviour from customers. The book is a must read for marketing managers, enthusiasts of business, as well as teachers and students of marketing and business administration and management. It is also a handy guide to business consultants with a penchant to create successful businesses for clients.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786200570994\"\u003e\u003ch3\u003eHow to Elicit and Sustain Customers' Extra-Role Behaviours\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9786200570994","offer_id":39465566601309,"sku":"9786200570994","price":71.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/1d4c54ec-b8e5-4590-a425-45fecfc5fd78.jpg?v=1776406645","url":"https:\/\/shop.autorenwelt.de\/products\/customer-citizenship-behaviour-antecedents-and-consequences-how-to-elicit-and-sustain-customers-extra-role-behaviours-von-brown-walter-ateke","provider":"Autorenwelt Shop","version":"1.0","type":"link"}