{"product_id":"customer-centric-revenue-management-requirements-implementation-application-a-critical-evaluation-von-shanin-schuessler","title":"Customer-Centric Revenue Management","description":"\u003cp\u003eResearch Paper (postgraduate) from the year 2010 in the subject Tourism - Hotel Industry \/ Catering, grade: A, University of Brighton (School of Service Management), course: Contemporary Issues in International Hospitality, language: English, abstract: The purpose of this paper is to initiate a discussion on the feasibility of customer-centric revenue management [CCRM] in the hotel industry. Therefore, the requirements of this practice will be analysed to define subsequently implementation strategies, which are based on a framework of customer loyalty and profitability. Further, these implementation strategies will be used to analyse the execution of CCRM in a casino resort hotel. The paper will conclude with a discussion on the feasibility of CCRM by summarizing implementation challenges and by assessing its potential effect on customers¿ perception of fairness in revenue management.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783640921799\"\u003e\u003ch3\u003eRequirements, Implementation, Application - a Critical Evaluation\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783640921799","offer_id":39442613600349,"sku":"9783640921799","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/139bf7f1-363e-4edd-a988-35e3fc8606a2.jpg?v=1777783531","url":"https:\/\/shop.autorenwelt.de\/products\/customer-centric-revenue-management-requirements-implementation-application-a-critical-evaluation-von-shanin-schuessler","provider":"Autorenwelt Shop","version":"1.0","type":"link"}