{"product_id":"cultural-strategy-using-innovative-ideologies-to-build-breakthrough-brands-von-douglas-holt-douglas-cameron","title":"Cultural Strategy","description":"\u003cp\u003eCultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben \u0026amp; Jerry's, Holt and Cameron show how the theory works as an actionable strategy.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780199655854\"\u003e\u003ch3\u003eUsing Innovative Ideologies to Build Breakthrough Brands\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9780199655854","offer_id":39414302408797,"sku":"9780199655854","price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d40c2a5c-62cf-4be2-b93e-b75af57be6cf.jpg?v=1774155682","url":"https:\/\/shop.autorenwelt.de\/products\/cultural-strategy-using-innovative-ideologies-to-build-breakthrough-brands-von-douglas-holt-douglas-cameron","provider":"Autorenwelt Shop","version":"1.0","type":"link"}