{"product_id":"cross-cultural-management-the-case-of-the-daimlerchrysler-merger-von-ralph-johann","title":"Cross-Cultural Management. The case of the DaimlerChrysler Merger","description":"\u003cp\u003eSeminar paper from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, California State University, Fullerton, course: International Management, language: English, abstract: On 6 May 1998, Daimler-Benz of Germany signed a merger agreement with Chrysler\u003c\/p\u003e\u003cp\u003eCorporation of the United States. The merger marked the beginning of the ambitious goal of\u003c\/p\u003e\u003cp\u003emerging two styles of auto-making, two approaches to business and the proud, but distinct\u003c\/p\u003e\u003cp\u003ecultures of two nations. The opportunities for significant synergies afforded by a combination\u003c\/p\u003e\u003cp\u003ebased on factors such as shared technologies, distribution, purchasing and know-how. Daimler¿s\u003c\/p\u003e\u003cp\u003eengineering skill and technological advances could be complemented by Chrysler¿s skills for\u003c\/p\u003e\u003cp\u003einnovation, speed in product development and bold marketing style. Juergen Schrempp, CEO of\u003c\/p\u003e\u003cp\u003eDaimlerChrysler, said, that the new company will reach an eminent strategic position in the\u003c\/p\u003e\u003cp\u003eglobal marketplace by combining and utilizing each other¿s strengths. It seems that Germans and\u003c\/p\u003e\u003cp\u003eAmericans in the enterprise have not become closer since the merger. This paper explores the\u003c\/p\u003e\u003cp\u003ereasons for DaimlerChrysler's failure to realize the synergies identified prior to the merger. It\u003c\/p\u003e\u003cp\u003eexamines the different culture and management styles of the companies that were primarily\u003c\/p\u003e\u003cp\u003eresponsible for this failure. The focus will be on the cultural issues and on the different theories\u003c\/p\u003e\u003cp\u003ethat try to explain cultural differences between nations ¿ the US and Germany - and how values\u003c\/p\u003e\u003cp\u003ein the workplace are influenced by those cultures. First of all it describes the overall\u003c\/p\u003e\u003cp\u003ecircumstances that led to the merger. Both companies and their conditions prior to the merger are\u003c\/p\u003e\u003cp\u003eintroduced as well as the general objectives that led to the merger and the goals of it are\u003c\/p\u003e\u003cp\u003ehighlighted. After that, some of the theories that try to explain cultural differences such as the\u003c\/p\u003e\u003cp\u003eCultural Dimensions of Hofstede are introduced with a special focus on the differences between\u003c\/p\u003e\u003cp\u003ethe two cultures in play, the German and the US. It will proceed with an analysis of the different\u003c\/p\u003e\u003cp\u003ecorporate cultures and the accompanying communication difficulties and mistakes that have been\u003c\/p\u003e\u003cp\u003edone in this context. The paper will conclude with recent developments, the current situation of\u003c\/p\u003e\u003cp\u003eDaimlerChrysler and some recommendations to work on the existing cultural issues and other\u003c\/p\u003e\u003cp\u003eproblems within the merged company.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783640159758\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783640159758","offer_id":39440848519261,"sku":"9783640159758","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/73461_b4d2c216-66b1-41dc-873e-d0e7b28506a2.jpg?v=1785904869","url":"https:\/\/shop.autorenwelt.de\/products\/cross-cultural-management-the-case-of-the-daimlerchrysler-merger-von-ralph-johann","provider":"Autorenwelt Shop","version":"1.0","type":"link"}