{"product_id":"creating-customer-value-in-a-service-dominant-environment-the-role-of-dynamic-capabilities-and-absorptive-capacity-von-thilo-kiefer","title":"Creating customer value in a service-dominant environment","description":"\u003cp\u003eMaster's Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, German Graduate School of Management and Law gGmbH, language: English, abstract: Dynamic capabilities and their impact on a firm¿s performance are both topics that are gaining increasing attention in business literature and in practice. The concept of dynamic capabilities refers to organizational features or practices that a firm has developed to cope with a changing and uncertain market environment in a better way than its competitors and consequently sustain its competitive advantage. This book contributes to theory and practice in several domains. Drawing on the literature about customer value, service-dominant logic and dynamic capabilities, it investigates how the absorptive capacity approach can be used to (co-)create customer value in order to achieve sustainable competitive advantage in a service-dominant environment. The book provides guidance to practitioners by building up a framework that reflects how absorptive capacity can be used to co-create value in a B2B relationship. The case of the fictional company TurboIT, an SAP service and solution provider, illustrates the practical application of this concept.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656434641\"\u003e\u003ch3\u003eCompetitive advantage through dynamic capabilities and absorptive capacity\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656434641","offer_id":39438493941853,"sku":"9783656434641","price":42.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6c5a86ee-6a1e-439f-bfc6-01b47fab378d.jpg?v=1778049539","url":"https:\/\/shop.autorenwelt.de\/products\/creating-customer-value-in-a-service-dominant-environment-the-role-of-dynamic-capabilities-and-absorptive-capacity-von-thilo-kiefer","provider":"Autorenwelt Shop","version":"1.0","type":"link"}