{"product_id":"create-a-competitive-advantage-by-investing-in-culture-von-annamaria-porzioli","title":"Create a competitive advantage by investing in culture","description":"\u003cp\u003eIn a  hypercompetitive  market  the  brand,  the  intangible  values  associated  to  it  and innovation are the only sustainable competitive advantages. All of them can be fostered by investing in culture. This book shows how companies can intervene in the cultural sector ¿ e.g. sponsorship, patronage ¿ and focuses on the phenomenon of company foundations and company museums used as: a promotional and a communication tool; a training course for employees on the company history; a creative source for product innovation.  In order to compare company museums  with  the  more traditional  permanent  structure  of  company  foundations, the analysis has been conducted on four French and Italian structures:  the Cartier  Contemporary  Art  Foundation,  the  Nicola  Trussardi  Foundation,  the  Peugeot Adventure Museum and the Alfa Romeo Museum. The results should be especially useful to the professionals of the strategy, marketing and communication sectors or to anyone else interested in discovering the multiple hidden connections between business and culture.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838394428\"\u003e\u003ch3\u003eThe role of company foundations and company museums in France and Italy\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838394428","offer_id":39499084759133,"sku":"9783838394428","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/4c0a2e5c-b276-4f7e-8626-3dcb5e8167ff.jpg?v=1757739690","url":"https:\/\/shop.autorenwelt.de\/products\/create-a-competitive-advantage-by-investing-in-culture-von-annamaria-porzioli","provider":"Autorenwelt Shop","version":"1.0","type":"link"}