{"product_id":"coupon-promotion-a-good-alternative-to-other-marketing-strategies-von-driss-abahous","title":"Coupon promotion : a good alternative to other marketing strategies?","description":"\u003cp\u003eThis paper was written with the purpose of defining under which conditions the  form of a coupon promotion can be effective. This paper will show that couponing is a  profitable strategy for manufacturers in many situations and that generally it is in their  interest to offer coupons in reduced price form. This article will also show that if the  manufactured product is a substitutable good, it will also generally be in the manufacturer's  interest to practice couponing rather than other forms of promotions. With this in mind, this  paper brings together different visions and preliminary studies on the subject while providing  the reader with a synthesized, clear, argued and enhanced version of the conditions under  which couponing proves advantageous. It also contains a brief overview on the subject, a  comparison between the different types of coupons and an analysis of a survey on the subject,  offering the reader a selection of tools on the conditions of implementation and the type of  coupon to be issued in a given situation.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659399626\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783659399626","offer_id":39482507952221,"sku":"9783659399626","price":35.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/b9b1a215-45c6-4451-ad64-970308d4322e.jpg?v=1776141307","url":"https:\/\/shop.autorenwelt.de\/products\/coupon-promotion-a-good-alternative-to-other-marketing-strategies-von-driss-abahous","provider":"Autorenwelt Shop","version":"1.0","type":"link"}