{"product_id":"country-image-and-its-effects-in-promoting-a-tourist-destination-von-maurice-marshalls","title":"COUNTRY IMAGE AND ITS EFFECTS IN PROMOTING A TOURIST DESTINATION","description":"\u003cp\u003eIn the recent years, most countries have realized the significance of a positive image in attracting  tourism, trade \u0026amp; investments. Notably, there is an  increasing involvement of governments in promoting  their destinations, as the economic importance of  country image is significant in boosting tourism  industry. Tourism sector has received a considerable  impetus taking a lead in the emerging economies.  However, the proliferation of terrorism activities  which orchestrated an event like the September 11 in  the US, calls for the concerted efforts to ensure  that safety and security is at hand. Visitors are  averse to travel to the destinations frequently  reported with turmoil. In light of exogenous factors  as globalization and the EU integration, some  countries are striving to differentiate from the  homogenous landscape shaped by the regional  integrations. Hence the emerging economies as the  case in point South Africa, has a room to improve  country image by employing strategies that are  discussed in this book. With the upcoming World Cup  2010 to be held in SA, if well employed this event is a significant platform to showcase SA as safe \u0026amp; world class destination.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838309040\"\u003e\u003ch3\u003eA Case Study of South African Image\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838309040","offer_id":39497093578845,"sku":"9783838309040","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/fae4234c-3f43-4246-b3a9-9a3279266d01.jpg?v=1757825282","url":"https:\/\/shop.autorenwelt.de\/products\/country-image-and-its-effects-in-promoting-a-tourist-destination-von-maurice-marshalls","provider":"Autorenwelt Shop","version":"1.0","type":"link"}