{"product_id":"corporate-social-responsibility-von-petter-brunsael","title":"CORPORATE SOCIAL RESPONSIBILITY","description":"\u003cp\u003eCorporate social responsibility (CSR) has been anincreased concept within the today¿s business andthere are different perceptions regarding the meansof the concept. The theories in the area focus on CSRas a possible source of competitive advantage, butalso as a strategic necessity. There is a debateregarding the Stakeholders¿ importance when it comesto a firm¿s CSR activities. Satisfying stakeholdersmay be useful to increase a firm¿s competitiveness,as well as it can be seen as a necessity. This studyexplores whether a CSR activity can be seen as asource of competitive advantage, or as a strategicnecessity.The main findings concern CSR as competitiveadvantage and as a strategic necessity, as well asrooted in the firm¿s values and beliefs. Further, thefindings show a more detailed categorisation ofsources of competitive advantage and strategicnecessity. In addition, the findings show that thedifferent stakeholder groups: latent, expectant anddefinitive have different perceptions of a CSRactivity. Lastly, the CSR managers¿ intention and thestakeholders¿ perception differ in some areas.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844384680\"\u003e\u003ch3\u003eCOMPETITIVE ADVANTAGE AND STRATEGIC NECESSITY\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844384680","offer_id":39495970357341,"sku":"9783844384680","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/12131932-d7e6-4f45-bd93-1dc6dd43a532.jpg?v=1758876476","url":"https:\/\/shop.autorenwelt.de\/products\/corporate-social-responsibility-von-petter-brunsael","provider":"Autorenwelt Shop","version":"1.0","type":"link"}