{"product_id":"corporate-social-responsibility-and-its-potential-role-for-employer-branding-an-empirical-study-von-christin-wessels","title":"Corporate Social Responsibility and its Potential Role for Employer Branding. An Empirical Study","description":"\u003cp\u003eMaster's Thesis from the year 2018 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,3, University of applied sciences Dortmund, language: English, abstract: Human capital becomes more and more important for enterprises and actions have to be taken to become employer of choice for potential candidates. This can happen as a result of an employer brand transmitting a positive image of a themselves to potential candidates. At the same time, Corporate Social Responsibility can have on impact on motivating, retaining and finding employees. The present master the-sis combines these two aspects with the intention to find establish which role CSR plays in employer branding. Based on a literature review and current research, a survey was developed. Criteria defining CSR was determined before an online survey including these aspects was published.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668809215\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668809215","offer_id":39452060155997,"sku":"9783668809215","price":47.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/7edd9a73-3fc6-4584-b431-bf8148751077.jpg?v=1778561622","url":"https:\/\/shop.autorenwelt.de\/products\/corporate-social-responsibility-and-its-potential-role-for-employer-branding-an-empirical-study-von-christin-wessels","provider":"Autorenwelt Shop","version":"1.0","type":"link"}