{"product_id":"corporate-image-upon-points-of-marketing-at-st-patricks-int-college-von-ana-gadjova","title":"Corporate Image upon Points-of-Marketing at St. Patrick's Int. College","description":"\u003cp\u003ethe ¿points-of-marketing¿ service encounters carry a major task of transferring the corporate image over the organisational boundary. This research  gives recommendations for better management of points-of-marketing.A positivist approach was adopted in order to measure perceptions of corporate brand image quantitatively. Through questionnaires, 5 employees and 42 potential students were asked to rate 18 brand attributes according to strength and favourability on a scale of 1-10.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844310108\"\u003e\u003ch3\u003eBranding Strategies of Higher Education Providers\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844310108","offer_id":39493652349021,"sku":"9783844310108","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3f5e3d2c-0bda-4428-be2a-62bc6a4c2c21.jpg?v=1757655246","url":"https:\/\/shop.autorenwelt.de\/products\/corporate-image-upon-points-of-marketing-at-st-patricks-int-college-von-ana-gadjova","provider":"Autorenwelt Shop","version":"1.0","type":"link"}