{"product_id":"convention-bureaus-and-destination-marketing-von-elena-anna-ferrario","title":"Convention Bureaus and Destination Marketing","description":"\u003cp\u003eThe ¿Mice¿ sector and meeting industry at large are important resources for destinations.Key actors in the promotion  and in the development of meeting industry in a given destination are Convention Bureaus.Aim of this paper is therefore  to give an insight of the meeting industry and to understand Convention Bureaus in a destination marketing perspective.A deep analyis on two specific realities and two Convention Bureaus is given: Vienna and Barcelona, as they are successfull examples of leading congress and conference destinations.The two realities will then be compared with Milano, which even though it is a city with potential and resources, it represents quite an atypical case in the meeting industry global scenario as it does not avail itself of a Convention Bureau. Some observations will be considered on the potential role of a Convention Bureau in Milano.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844383669\"\u003e\u003ch3\u003eThe Vienna and Barcelona case: key lessons for Milan\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844383669","offer_id":39495969505373,"sku":"9783844383669","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/70329434-ab90-4171-bddd-bebdfa5bab0a.jpg?v=1758343698","url":"https:\/\/shop.autorenwelt.de\/products\/convention-bureaus-and-destination-marketing-von-elena-anna-ferrario","provider":"Autorenwelt Shop","version":"1.0","type":"link"}