{"product_id":"consumption-patterns-and-lifeworlds-using-the-example-of-convenience-food-von-florian-schleicher-1","title":"Consumption patterns and lifeworlds using the example of convenience food","description":"\u003cp\u003eBachelor Thesis from the year 2010 in the subject Sociology - Consumption and Advertising, grade: 1,0, Free University of Bozen-Bolzano  , language: English, abstract: In this Bachelor-thesis the consumption of convenience food of German households is\u003c\/p\u003e\u003cp\u003eanalysed from the perspective of sociology of consumption. At first three theoretical\u003c\/p\u003e\u003cp\u003econceptions are presented and discussed which serve as a basis for the empirical analysis that\u003c\/p\u003e\u003cp\u003eis undertaken later.\u003c\/p\u003e\u003cp\u003eThe first conception is made up by Pierre Bourdieüs analysis of consumption behaviour of\u003c\/p\u003e\u003cp\u003ethe French society in the 1960s. His book, Distinction: A Social Critique of Taste, shall be\u003c\/p\u003e\u003cp\u003eseen as the methodological starting point for the later empirical research. Following\u003c\/p\u003e\u003cp\u003eBourdieüs findings, this led to the question whether substantial class differences in the\u003c\/p\u003e\u003cp\u003econsumption of convenience food are detectable in German society. George Ritzer¿s thesis,\u003c\/p\u003e\u003cp\u003eThe McDonaldization of Society, and its key terms Efficiency, Calculability, Predictability,\u003c\/p\u003e\u003cp\u003eand Control further argue in favour for the choice of convenience food. The third theoretical\u003c\/p\u003e\u003cp\u003epillar is the conception of lifeworld and its development in the field of philosophy and\u003c\/p\u003e\u003cp\u003esociology. The empirical part uses an arrangement of German households in family lifeworlds,\u003c\/p\u003e\u003cp\u003eas it is also done by the German Society for Consumer Research. The analysed empirical data\u003c\/p\u003e\u003cp\u003eon purchasing behaviour was provided by the market research study Typology of Desires\u003c\/p\u003e\u003cp\u003e2010.\u003c\/p\u003e\u003cp\u003eAfter analysis based on standing in society, phase of life, and household composition,\u003c\/p\u003e\u003cp\u003e¿Students\/ Apprentices¿ and ¿Unemployed\/ Working Poor¿ resulted as the lifeworlds with the\u003c\/p\u003e\u003cp\u003estrongest consumption of convenience food. The initial question in the direction of a social\u003c\/p\u003e\u003cp\u003edetermination of consumption of convenience food must be negated. Instead can be argued\u003c\/p\u003e\u003cp\u003ethat consumption is strongly determined by the phase of life, and partially by social status in\u003c\/p\u003e\u003cp\u003esociety and household composition.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656556824\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656556824","offer_id":39446949331037,"sku":"9783656556824","price":44.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9a9c4039-6d7c-40fe-b619-4b39e0b71d75.jpg?v=1778049969","url":"https:\/\/shop.autorenwelt.de\/products\/consumption-patterns-and-lifeworlds-using-the-example-of-convenience-food-von-florian-schleicher-1","provider":"Autorenwelt Shop","version":"1.0","type":"link"}