{"product_id":"consumer-driven-electronic-transformation-applying-new-technologies-to-enthuse-consumers-and-transform-the-supply-chain-von-georgios-i-doukidis-adam-p-vrechopoulos-hrsg","title":"Consumer Driven Electronic Transformation","description":"In September 2003, Athens University of Economics \u0026amp; Business hosted the third in a series of international research symposia held under the a- pices of the ECR Europe Academic Partnership and ECR Journal: Inter- tional Commerce Review. Held first in Cambridge in 2001 and then at WHU Koblenz in 2002, the Symposia have become important, unique - casions in the international calendar of business research. No other event brings together in a university environment distinguished academics, bu- ness practitioners and consultants to explore the development of the c- sumer goods industry through collaborative management. The papers c- lected here, first presented in Athens, represent an important contribution to the research literature of modern business. The wide-scale institutional development of collaborative practices in the European consumer goods business began in 1994 with the creation of ECR (“Efficient Consumer Response”) Europe, a joint initiative of ma- facturers and retailers working together to improve the quality and p- formance of the value chain. At the heart of ECR was a business envir- ment characterised by dramatic advances in information technology, shifts in consumer demand, and the increasing movements of goods across int- national borders. This new reality required a fundamental reconsideration of the most effective way of delivering the right products to consumers at the right price.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783642061493\"\u003e\u003ch3\u003eApplying New Technologies to Enthuse Consumers and Transform the Supply Chain\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783642061493","offer_id":39436187598941,"sku":"9783642061493","price":117.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3e344c4b-b11b-40ae-b62d-37bac4172ccb.jpg?v=1779254264","url":"https:\/\/shop.autorenwelt.de\/products\/consumer-driven-electronic-transformation-applying-new-technologies-to-enthuse-consumers-and-transform-the-supply-chain-von-georgios-i-doukidis-adam-p-vrechopoulos-hrsg","provider":"Autorenwelt Shop","version":"1.0","type":"link"}