{"product_id":"consumer-decision-making-model-of-soft-drinks-selection-von-zeffry-alamsyah-ujang-sumarwan-und-hartoyo-eva-z-yusuf","title":"Consumer Decision-making Model Of Soft-drinks Selection","description":"\u003cp\u003eDespite growing in double digits percentage in the last 10 years in overall, each type of soft-drink category in Indonesia experience growth fluctuations year-by-year; it can be negative, single digit, or double digit. Severe competition happened not only among brands in the same type of soft-drink, but also among different types of soft-drinks. The situation make understanding the factors which influence consumer decision-making in choosing soft-drinks become important. This research was conducted on five types of soft-drinks that represent more than 90% of Indonesia soft-drink market volume, in five consumption situations where more than 85% of that soft-drinks market volume is consumed. Understanding the factors that influence consumer when choosing what type of soft-drink to consume will help soft-drinks industry players to develop more effective marketing strategies.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659214271\"\u003e\u003ch3\u003eand Its Implication for Marketing Strategies\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783659214271","offer_id":39486515216477,"sku":"9783659214271","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/4271359a-0628-46a5-91b9-71758933b5a3.jpg?v=1775106682","url":"https:\/\/shop.autorenwelt.de\/products\/consumer-decision-making-model-of-soft-drinks-selection-von-zeffry-alamsyah-ujang-sumarwan-und-hartoyo-eva-z-yusuf","provider":"Autorenwelt Shop","version":"1.0","type":"link"}