{"product_id":"consumer-behavior-von-stefan-hoffmann-und-payam-akbar","title":"Consumer Behavior","description":"Detailed textbook with a focus on consumer behavior research\n\n \n\nThis textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. \n\n \n\nWhy is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book \"Consumer Behaviour\":\n\nThey      begin with the understanding of the term and briefly outline the      theoretical as well as methodological approach to consumer behaviour.They      then discuss influences on consumer behaviour, which take place first and      foremost within us: Motivation, emotion and cognition as well as attitude      and decision.They      then show that behaviour differs systematically between different consumer      groups. For this purpose, they consider influences from the social,      physical and media environment.At      the end of the consumer behavior book, they illustrate how buying behavior      is embedded in general societal developments and thus constantly changes      over time. This second edition of the book has been revised and updated by the authors.\n\n \n\nClear textbook for exam preparation with many practical aids\n\n \n\nThe Consumer Behavior textbook is intended for students in the following disciplines: Business      AdministrationPsychologyCommunications      Related      disciplines It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook \"Consumer Behaviour\":\n\nCase      studiesDescriptions      of relevant studiesQR      codes to video content (e.g. videos and websites) This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658394752\"\u003e\u003ch3\u003eUnderstanding Consumers– Designing Marketing Activities\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783658394752","offer_id":40862122999901,"sku":"9783658394752","price":90.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/ff7560d4-79fb-4357-b504-95d84f98f9cb.jpg?v=1772604301","url":"https:\/\/shop.autorenwelt.de\/products\/consumer-behavior-von-stefan-hoffmann-und-payam-akbar","provider":"Autorenwelt Shop","version":"1.0","type":"link"}