{"product_id":"consumer-attitude-towards-tv-and-web-advertising-von-harish-gautam-und-gurmeet-singh","title":"Consumer Attitude towards TV and Web Advertising","description":"\u003cp\u003eAdvertisements are the key to the success of  marketing. Multinational companies invest lots of  money in advertisements. The hardest job is done by  the advertising agencies that end up with a unique  and attractive ad copy. Besides, Pre-Ad Launch  Researches are conducted to ensure that  advertisements are effective. But sometimes  advertisements do not have the desired effect. This  book is the outcome of an empirical research  conducted on the problem. This project is an earnest  effort to suggest sure pathways for companies and  advertisers in general and TV and Web Advertisers in  particular. The prospective consumer is heavily  dependent on the media and might remain intact if  his attitude is negative towards the media selected.  An advertising model has been developed to help  advertisers.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838371511\"\u003e\u003ch3\u003eSuggestions for advertisers\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838371511","offer_id":39499113988189,"sku":"9783838371511","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/0f329820-d6e6-4853-b1b6-c367cfc7ed14.jpg?v=1775622531","url":"https:\/\/shop.autorenwelt.de\/products\/consumer-attitude-towards-tv-and-web-advertising-von-harish-gautam-und-gurmeet-singh","provider":"Autorenwelt Shop","version":"1.0","type":"link"}