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Career counseling is a major function of a guidance program of the university, which is given to senior high school students. Likewise, a university, such as Aquinas University of Legazpi, Philippines needs to track higher education preferences of senior students in its service area for the purpose of curriculum development and the like. This book reports the research findings of Dr. Susan Bobadilla, which was partly based on a previous study of Dr. Bernaldez when he was Dean of the College of Business Administration at Aquinas University. The book analyzes the congruence between the higher education preferences by senior students in the province of Albay, Philippines with manpower demand in the province. School administrators, guidance counselors, teachers and parents will find this book helpful in student services and development program planning and implementation. Likewise, manpower development authorities in government, business executives and youth can derive information from this book relative to career preferences and manpower demands.