{"product_id":"complex-adaptive-systems-and-consumer-research-von-jervis-whiteley","title":"Complex Adaptive Systems and Consumer Research","description":"\u003cp\u003eComplex Adaptive Systems \u0026amp; Consumer Research.  Complex adaptive systems in management excited many  academics and professionals in the 1990s. However  researchers failed to see the potential for  analysing the behaviour of consumer groups. This  monograph reports on an empirical study to answer  the question ¿Can concepts from complex adaptive  systems and conversation analysis be used to  research consumer behaviour¿. A research   methodology to test the relevance and  appropriateness of two very different theories was  the major undertaking of this study. The problem of  combining an essentially scientific perspective  (CAS) with an essentially qualitative one  (conversation analysis) was resolved as part of the  research process. A field investigation of small  consumers groups, analysed as a CAS, and using  conversation analysis, demonstrated that CAS can be  researched in the field. From today¿s perspective,  this was a pioneering study using a mixed methods  methodology. The study of discourse is a major  academic discipline and the behaviour of potential  consumer groups, such as those generated by Facebook  and Twitter, offer a challenge for research using  CAS theory\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838319148\"\u003e\u003ch3\u003eThe Search for a New Perspective  on Researching Consumer Behaviour\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838319148","offer_id":39498917937245,"sku":"9783838319148","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/bd17c66e-91de-44f2-a11e-fdd7bed4a096.jpg?v=1776056679","url":"https:\/\/shop.autorenwelt.de\/products\/complex-adaptive-systems-and-consumer-research-von-jervis-whiteley","provider":"Autorenwelt Shop","version":"1.0","type":"link"}