{"product_id":"competitive-advantage-and-customer-satisfaction-in-health-industry-von-thilagavathi-krishnan-shankar-chelliah-und-jayaraman-munusamy","title":"COMPETITIVE ADVANTAGE AND CUSTOMER SATISFACTION IN HEALTH INDUSTRY","description":"\u003cp\u003eHealth-care industry as one of the fastest growing  industry in Malaysia has to cope with the pressure  of demographic changes, aging population, emergence  of new technologies and expectation of great quality  of service in order to be competitive. As the  Malaysian government is promoting medical tourism,  the number of private hospitals increase and the  competition also hardens. This study is designed to  analyze the factors that contribute to the  relationship between competitive advantage and  customer satisfaction in private hospitals. The  outcome of the hypothesis testing explains that  service personnel service quality gives great  customer satisfaction. Whereas other factors such as  cheaper cost, good infrastructure, support personnel  service, health program and new medical service  doesn''t show any significant relationship between  competitive advantage and customer satisfaction in  private hospitals. The outcome of this study gives  theoretical and practical implications.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838387543\"\u003e\u003ch3\u003eA STUDY IN PRIVATE HOSPITALS IN MALAYSIA\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838387543","offer_id":39498943430749,"sku":"9783838387543","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3e8a06e7-0f07-4f1c-9f2b-71604a9f2bea.jpg?v=1758347674","url":"https:\/\/shop.autorenwelt.de\/products\/competitive-advantage-and-customer-satisfaction-in-health-industry-von-thilagavathi-krishnan-shankar-chelliah-und-jayaraman-munusamy","provider":"Autorenwelt Shop","version":"1.0","type":"link"}