{"product_id":"communication-in-the-u-k-budget-airline-industry-how-pr-affects-corporate-success-von-matthias-schimmel","title":"Communication in the U.K. Budget Airline Industry: How PR affects corporate success","description":"\u003cp\u003eThe main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783954891634\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783954891634","offer_id":39459096494173,"sku":"9783954891634","price":54.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d102dc3b-1c2c-4c87-ad03-0f5ce6fe5c8e.jpg?v=1763449855","url":"https:\/\/shop.autorenwelt.de\/products\/communication-in-the-u-k-budget-airline-industry-how-pr-affects-corporate-success-von-matthias-schimmel","provider":"Autorenwelt Shop","version":"1.0","type":"link"}