The main focus of this book is the use of color in advertising. The theoretical base of this research has been built upon perspectives forwarded by Kandinsky, Scriabin and Elkin who tried to correlate color to music. The research explores whether color music theory developed by psychotherapist Dr. Elkin has an effect in advertising. The study has revealed that the color-music correspondence theory proposed by Dr. Elkin can be modified due to variables in cultural perception and can find application to advertiisng field.
Tags: Wirtschaft, Werbung, Marketing
Taschenbuch - 9783844382662 Verlag: LAP Lambert Acad. Publ. Ersterscheinung: Juli 2011 ISBN-13: 9783844382662 Größe: 220 mm x 150 mm x 4 mm Gewicht: 124 Gramm 72 Seiten Versandfertig in 3-5 Tagen.