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The Book tells about the marketing strategies adopted by them. The way they coordinate their marketing activities, maintain a Customer Relationship management program and tend to achieve a high class goal. It also shows the way they are beating their competitors and implementing the marketing concept. What Colgat is achieving from international marketing and how it is able to enter an international market. The report also explains the marketing mix strategies adopted. It further explains how Colgate Co. has managed consumer and business markets. How different factors like buying decision, information sources, psychological factors, social groups and situational factors affect Colgate in a consumer market. It also gives a snap shot of how demands vary in a business market. It demonstrates the business buying and types of behaviors associated with them. It further explains how Colgate has segmented its markets and adopted a typical customer oriented strategy. The way Colgate has been able to segment its consumer and business markets. The report throws a glimpse at the ways Colgate people are striving hard to attain their goals.