{"product_id":"church-marketing-von-riza-mulyanegara","title":"Church Marketing","description":"\u003cp\u003eThe use of churches as a research context has become  increasingly common in studies of non-profit and  services organisations. Although the implementation  of marketing techniques in the church context has  been extensive, there has been little examination of  the effectiveness of these methods in encouraging  church participation. It is thus apparent that there  is a need for more research in this area to examine  the potential role of concepts such as ¿market  orientation'' and ¿brand image'' in affecting church  participation.   The present study offers significant practical  implications for non-profit managers in general and  church leaders in particular. It provides an  understanding of how market orientation and brand  image can help churches to better serve its existing  and prospective members.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838349671\"\u003e\u003ch3\u003eThe role of market orientation and brand image in church participation\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838349671","offer_id":39498933993565,"sku":"9783838349671","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6edbe225-d2d7-42c9-87c2-9b5480cfb466.jpg?v=1775626728","url":"https:\/\/shop.autorenwelt.de\/products\/church-marketing-von-riza-mulyanegara","provider":"Autorenwelt Shop","version":"1.0","type":"link"}