{"product_id":"chinese-management-and-communication-principles-intercultural-competence-as-prerequisite-for-business-success-von-linda-nguyen","title":"Chinese management and communication principles - Intercultural competence as prerequisite for business success","description":"\u003cp\u003eSeminar paper from the year 2010 in the subject Communications - Intercultural Communication, grade: 2,0, University of applied sciences, Marl, language: English, abstract: 1. Introduction\u003c\/p\u003e\u003cp\u003e1.1. Problem\u003c\/p\u003e\u003cp\u003eGlobalization is an ongoing process by which regional economies have become integrated\u003c\/p\u003e\u003cp\u003ethrough a global network of communication and trade, which simultaneously\u003c\/p\u003e\u003cp\u003einduces ¿globalization of culture¿.\u003c\/p\u003e\u003cp\u003eIn an attempt to explain culture more clearly, the ¿Iceberg Model of Culture¿ can be\u003c\/p\u003e\u003cp\u003eused2 since culture is often compared to an iceberg which has both visible (on the surface)\u003c\/p\u003e\u003cp\u003eand invisible (below the surface) parts.\u003c\/p\u003e\u003cp\u003eVisible elements of culture ¿ the ¿perceptä¿ can be seen, such as food, clothing or laws.\u003c\/p\u003e\u003cp\u003eThose elements which are not as obvious ¿the ¿conceptä - such as norms, values or beliefs are represented by the much larger\u003c\/p\u003e\u003cp\u003eportion of the iceberg underwater.\u003c\/p\u003e\u003cp\u003eIn a course of increasing cross-cultural business encounters, the question arouses\u003c\/p\u003e\u003cp\u003ewhether it is necessary to be acquainted with both the visible and the greater invisible\u003c\/p\u003e\u003cp\u003epart of the culture concerned ¿ i.e. to possess intercultural competence ¿ in order to gain\u003c\/p\u003e\u003cp\u003einternational business success.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e1.2. Objectives\u003c\/p\u003e\u003cp\u003eWith reference to Hofstede¿s Dimensions of National Culture, this seminar paper has\u003c\/p\u003e\u003cp\u003ethe intention to verify the close correlation between intercultural competence and international\u003c\/p\u003e\u003cp\u003ebusiness success.\u003c\/p\u003e\u003cp\u003eIn this context, it makes an attempt to visualize the ¿invisible¿ part of culture by the\u003c\/p\u003e\u003cp\u003eexample of China, which gains a steadily increasing importance for the world economic\u003c\/p\u003e\u003cp\u003egrowth shown by its gross domestic product real growth rate of 8.7 % est. in 20096, thus\u003c\/p\u003e\u003cp\u003eattracting more and more companies from all over the world to establish business in\u003c\/p\u003e\u003cp\u003eChina.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656076148\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656076148","offer_id":39445090959453,"sku":"9783656076148","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/859ebb09-021a-4360-8b2d-f777092206d7.jpg?v=1777873167","url":"https:\/\/shop.autorenwelt.de\/products\/chinese-management-and-communication-principles-intercultural-competence-as-prerequisite-for-business-success-von-linda-nguyen","provider":"Autorenwelt Shop","version":"1.0","type":"link"}